Times are changing, and so are the ways brands are marketed. In the early days of marketing, methods like billboards, flyers, cold calling, posters, printed ads, and other similar techniques were used. However, with the growing usage of the internet in everyone’s day-to-day lives, these methods are losing out to the modern ones.

We don’t mean to diss traditional marketing methods because some of them have been producing results and will continue to do so. But one area that a marketer or an entrepreneur should never ignore is digital marketing.

Why Digital Marketing?

Digital marketing involves the use of the internet for brands to connect with their customers. Since everyone uses the internet these days, it wouldn’t be a very good idea not to consider digital marketing, especially if you’re a business owner.

Digital marketing is evolving. New techniques are continuously popping up, and so are new challenges. Despite these challenges, digital marketing has the edge over traditional marketing. The following reasons support the previous statement.

Extensive Reach

Do you have a smartphone? Well, you are now part of the target customer base. This extends to individuals across countries and continents as well. Digital marketing gives brands the freedom to promote their products/services across borders. You also have the option to limit your marketing campaign to a specific geographical location. The opportunities for business growth with digital marketing are endless.

Targeted Marketing

Digital marketing makes it possible to target specific areas for your campaigns. Since the internet is the medium digital marketing uses, anyone with an internet connection, irrespective of speed, falls under the target audience.

And on top of that, digital marketing makes it possible to focus on a particular group. We are talking about nationalities, age brackets, people who eat a specific thing, people with similar sleep/exercise schedules, and more outrageous categories. This is impossible in traditional marketing.

Multiple Strategies

Because one size doesn’t fit all. You need to hone your marketing campaign based on the characteristics of the target audience.

Focusing on a group that is eternally online with the attention span of a goldfish? Techniques like social media marketing and influencer marketing are your best friends.

Not interested in all the hullabaloo and just want your company to gain some brand awareness? Search engine optimization (SEO) is what you’re looking for.

The point to consider here is that digital marketing opens a range of possibilities, no matter what your needs are.

Different Content for Different People

Different people have different attention spans and tastes. And digital marketing offers multiple content types based on the target audience. From super-short tweets and informative podcasts to eye-catching infographics and tediously long whitepapers, the ways to market a brand using digital marketing are endless.

Easy to Analyze

This is one area where digital marketing shines. It is easy to monitor metrics for marketing campaigns and make the necessary changes. This allows brands to know what works and what doesn’t, removing the hassle from future campaigns.

Cost Efficient

Campaigns that are well-planned and executed cost considerably less than traditional marketing methods. Well-planned here means campaigns that have complete information about the target audience, the type of expected content, means to trigger engagement, and other such metrics will cost less since digital marketing allows brands to choose only what’s needed and ignore the rest.

Now that you have a clear picture of why your business needs digital marketing, let’s discuss the advantages of hiring a digital marketing agency in Chennai.

Advantages of Hiring a Digital Marketing Agency

Digital marketing is difficult to implement without the right skills or resources. You could hire an internal team, train them, and wait for results. But they take time, and it would take a while for organizations to get their ROIs. Outsourcing, on the other hand, is convenient for organizations. The reasons are listed below.

Time & Cost Efficient

Hiring an entire team is a difficult and time-consuming process. This is mainly because of the different players involved in the process. Usually, a competitive digital marketing team consists of a digital marketing manager, a project manager, a graphic designer, a content writer, an SEO specialist, an e-mail marketing specialist, a front-end developer, a PPC manager, and a social media manager.

The cost increases considerably if you are looking for experienced candidates. Outsourcing is convenient in this case, as most digital marketing companies in Chennai have these specialists in-house and will offer their services for a fraction of the cost of hiring and paying their wages.

No Dearth of Specialists

This is partly related to the previous advantage. You may think about hiring a few specialists based on your current project. Problems arise when a new campaign requires a different set of specialists. In a situation like this, most companies that do not outsource have no other option other than hiring new specialists based on the requirements. These companies aren’t positive about whether the new hires will be used for future campaigns.

This is not the case with outsourcing. Most digital marketing agencies have all the specialists needed for different campaigns. Meaning that if you ask them to handle a specific marketing campaign, they will allocate the required specialists. This gives companies the freedom to plan different types of campaigns without worrying about a lack of resources.

Different Perspectives

Internal teams strictly adhere to the guidelines laid out for them. Most times, this blocks their ability to see or think about projects from a different perspective. They may also make biased decisions, citing that this is what is usually done.

Outsourcing to a digital marketing agency eliminates this problem. Their specialists adapt according to the objectives and challenges as they are updated on the latest marketing trends. A digital marketing agency will offer fresh, creative input on how a product/service can be marketed, something that an internal team cannot provide.

You Can Focus on Your Business

As said before, you save a lot of time and money by hiring a digital marketing agency. You can redirect these resources to other parts of your business that need attention. While you focus on satisfying your customers, the specialists at the digital marketing agency will ensure your marketing objectives and KPIs are met.

What Type of Digital Marketing Agency Should I Choose?

That’s a valid question. There are plenty of agencies offering digital marketing services in Chennai. Naturally, it becomes a hassle to choose the best. One important factor to consider before settling on a digital marketing agency is your requirements. What are you expecting from the agency? How much are you willing to spend? How soon are you expecting results?

Answering questions like this will help you choose the type of digital marketing agency from the list mentioned in this article. We have included reasons why you should and shouldn’t choose a particular type of digital marketing agency.

Full-Service Digital Marketing Agency

Agencies that identify themselves as full-service cover just about everything you can think of in digital marketing. They have specialists of every kind and will take on all types of projects.

Why You Should Choose: Full-service digital marketing companies are great for businesses that are just starting to go digital. They offer a plethora of services, and you have multiple choices to choose from.

Why You Shouldn’t Choose: Cost. Full-service digital marketing companies often tend to be expensive, considering the number of services on offer. Small businesses may find it expensive. Full-service digital marketing agencies may not have technical depth as they focus on multiple aspects of digital marketing.

Single-Channel Marketing Agency

As the name suggests, single-channel marketing agencies are made up of specialists in a specific field. Their services revolve around this specialist or group of specialists they have.

Why You Should Choose: Single-channel marketing agencies are exemplary in the services they offer. They know everything about their field and will solve just about any problem.

Why You Shouldn’t Choose: As digital marketing has multiple facets, you’ll have to consult a different agency if you’re looking for multiple services. This leads to increased costs and the possibility of misinterpreted communication. Managing multiple agencies is also a tedious task.

Multi-Channel Digital Marketing Agency

This one is similar to a full-service marketing agency. Multi-channel digital marketing agencies are experts in handling marketing campaigns across multiple channels. Their specialists have exceptional knowledge of the dos and don’ts of each marketing channel.

Why You Should Choose: Great choice for medium- to large-sized businesses. They have an ROI-based approach.

Why You Shouldn’t Choose: Multi-channel agencies can be fairly expensive, considering the number of specialists and tools involved. Their processes aren’t foolproof, and you may have to switch strategies midway.

Now that we have convinced you to consult a digital marketing company in Chennai, let’s look at the top 10 digital marketing agencies the city has to offer.

1. Orange Digital Marketing

Orange Digital Marketing is a top-tier digital marketing agency in Chennai, with an office in Folsom, CA. They have over 4 years of experience serving industries like health, business, e-commerce, and education. The experts at Orange Digital Marketing have helped businesses of all sizes plan their digital marketing strategies.

Orange Digital Marketing comprises a team of highly skilled specialists with a penchant for meeting deadlines and delivering quality work. Their numerous client testimonials and their ever-increasing number of clients are proof of this statement.

Not just that, Orange Digital Marketing is one of the very few digital marketing companies in Chennai that offers healthcare marketing. They help small- and medium-sized clinics to create a website and devise an SEO strategy to generate leads.

If you have a website that needs some patching up or you need to create a website and an SEO plan from scratch, Orange Digital Marketing is your choice. Their vast experience in dealing with different types of clients, their work ethics, and the methods they use to meet KPIs and get better ROIs make them the best digital marketing agency in Chennai.

2. Open Designs

Open Designs is a Chennai-based website design and development company. They offer effective solutions to enhance the digital presence of businesses. They serve a host of different domains like education, IT, health, real estate, and logistics.

This multi-channel marketing agency has delivered exceptional results, thanks to the expertise of its skilled team. Their clients span across Chennai and multiple industries, and they have made a name for themselves in the digital marketing field.

3. SEO Bee

As another digital marketing company in Chennai, SEO Bee has been in this business for many years, improving the rankings of their clients.

Alongside SEO, SEO Bee also covers other aspects of digital marketing, like social media marketing and pay-per-click campaigns, along with website designing, development, and maintenance.

They believe that seamless communication is the key to success and take pride in keeping their clients updated about project developments.

4. 7 Stones Digital

7 Stones Digital is a digital marketing company based in Chennai. They have a 50+ strong client list and offer a host of different services like SEO, SEM, web development, mobile advertising, branding services, video production, and PPC campaign management, along with content writing and graphic designing.

Their specialists have been part of projects in the corporate, education, e-commerce, hospital, fashion, automobile, and food industries.

This top digital marketing company has 14 principles that they strictly adhere to and believe help meet client objectives.

5. Weboin

Headquartered in Chennai, Weboin is a digital marketing agency that specializes in social media marketing, SEO, e-commerce website development, web development, Android development, branding, and lead generation.

As a fast-growing digital marketing agency, Weboin comprises a team of skilled and highly enthusiastic individuals who strive to offer innovative solutions for their clients.

In addition to digital marketing, Weboin also offers 24/7 customer support, a free web audit, and an SEO quote.

6. Webboombaa

Started in 2016, Webboombaa is a digital marketing agency in Chennai whose clientele comes from different industries, from automobiles, entertainment, software, and fitness to hospitals, real estate, education, e-commerce, FMCG, banking, and healthcare.

Their services include programmatic ads, SEM, SEO, social media optimization, app development, web development, and more.

In 2019, Webboombaa won the Best Digital Marketing Award in Tamil Nadu by Zee Business. They have also won the Maddys Award for Social Media Creative in an event organized by Advertising Club Madras in 2021.

7. Social Beat

Social Beat is a performance marketing agency that focuses on ROI-driven results. They are partnered with over 60 brands and have delivered results across 22 languages.

Social Beat pays special attention to out-of-the-box thinking and sector-oriented digital marketing strategies. They have a notable presence in the e-commerce, D2C, FMCG, finance, education, healthcare, and real estate industries.

In addition to video marketing services, Social Beat also offers content and SEO strategy, marketing automation, influencer marketing, digital media buying, and marketing strategy consulting services.

8. BLeap

BLeap is a full-service digital marketing agency that was started in 2016. Their team comprises experts from the digital marketing industry with years of experience.

They follow the “Think Big – Start Small – Scale Fast” philosophy.

BLeap helps businesses achieve their goals through its website development, SEO, social media marketing, website redesigning, and e-commerce services.

They have offices in Chennai, Mumbai, Pune, and Bangalore and serve clients throughout India and across the world.

9. Rankraze

Started in 2016, Rankraze has helped over 100 companies with their digital strategies. They comprise a small team of certified experts who stick to white-hat techniques and anti-spam policies to improve their clients’ online presence.

They work on the motto, “If we can do it for us, we can do it for you too.”

As a full-service digital marketing agency, Rankraze provides SEO, PPC, content writing, social media marketing, online reputation management, web designing, and influencer marketing services.

Rankraze has branches across Tamil Nadu and India. They also have offices in the US, Canada, Australia, and France.

10. Techmagnate

Offering a 360-degree approach to digital marketing, Techmagnate is a digital marketing agency that specializes in comprehensive SEO solutions. They have been in this business for the past 15 years and have won multiple awards for their services.

Their mission is to deliver transformational growth to 250 customers in 2025.

Alongside complete SEO solutions, Techmagnate also provides other digital marketing services like PPC, web designing and development, online reputation management, e-commerce solutions, app store optimization, and content and video marketing.

This concludes our list of the top 10 digital marketing agencies in Chennai. Hopefully, with this article, you have learned what digital marketing is all about so that you can choose the one that fits your needs. Consider the recommendations in this list if you plan to outsource your digital marketing campaigns.